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A
business that makes intelligent decisions with its data stands apart
in the marketplace.©
More and more companies today are embracing the idea that to grow
the business they need to focus on the customer.
And customer focus means Customer Relationship Management (CRM).
What is CRM? It is a business approach that puts the customer at
the centre of your thoughts, your processes and your behaviour.
It means knowing who your customers are, what they like and don't
like, what you can do for them, and what they can do for you. It
means building and maintaining a relationship with your customers
so that you can anticipate their needs and be ready to deliver.
Where do Business Intelligence (BI) and Data Warehousing
(DW) fit in?
The goal of Business Intelligence is to grow your business
by knowing what's going on and taking action to improve it. Data
Warehousing is a comprehensive method for supporting that goal.
Business Intelligence for CRM gives you the insight into what's
going on with your customers. This gives you a powerful tool to
change how you interact with them. Profitably.
We call this "Empowering Business Growth".
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